AUGUST ONLY: $288 off to celebrate 9 years of coaching! Use code: ANN_288 at checkout

Menu
Job Search Career Coaching Partnership About Me Contact

You Do Senior Work.
They Still Treat You Like the Junior.

Go from “I know what I mean” to “Everyone gets it”

Start Today
2x Canadian National Presentation Champion ex-Shopify Director 200,000+ followers
The program

The Communication Turnaround Program

Know your communication strengths. Fix your gaps.

The framework

5 dimensions. 1 personalized plan.

Great communication at work isn't one skill. It's five:

1
Attunement — Who am I talking to?
2
Substance — What is actually worth saying?
3
Structure — How should I organize it?
4
Language — How should I phrase it?
5
Delivery — How should I express it?
1

Diagnose the Situation

  • 1Hr live session

First, we define what "better" actually means for you.

  • Maybe you want to sound more senior.
  • Maybe you need to lead meetings more effectively.
  • Maybe you want more trust from leadership.
  • Maybe you need to become more persuasive.

We turn that vague problem into one concrete communication outcome.

Then we identify your communication pattern.

Through live scenarios, improvisation, and unexpected prompts, I observe how you naturally use the five dimensions, especially when you don't have time to prepare.

2

Build Your Plan

  • Personally developed by Jonathan, for you

I go through the five dimensions one by one and assess where you are today relative to the level you need to reach your goal.

I identify:

  • Your strengths — what to keep leaning into
  • Your gaps — what's getting in your way
  • Your priorities — what will make the biggest difference

Then I build your personalized Communication Improvement Plan.

It includes the specific skills to work on, resources to use, and exercises to practice between sessions.

You don't need to become a perfect communicator.

You need to become better at the things that matter for the situations you care about.

3

Practice

  • Self-practice exercises. Our plan gives you a structured way to practice on your own, focused on the specific skills you need to improve.
  • Four 30-minute sessions. We practice the situations that actually matter to you:
  • The update to leadership.
  • The meeting where you need to speak up.
  • The presentation where you need to persuade.
  • The 1:1 where you make important ask.
  • Q&A support. Get direct feedback and answers to questions that come up as you put your plan into practice.
What you leave with

By the end of the program, you'll know:

  • Your current level of communication.
  • Your communication gaps.
  • What you need to change.
  • How to keep improving.

Your communication will finally match the level of your thinking.

Ready to be seen?

↓

Start the program
Case Studies

People who were exactly where you are

Diagnosed: Language The pain

Menghan had been doing tech lead work for a while without the tech lead title. She wanted her manager to promote her. But every time she practised that conversation, it sounded like she just wanted a promotion.

What we found

The request was right. The way she explained it was wrong. Menghan had built it around what she would get, and asked that way, it always sounds like you only care about status.

What changed

We rebuilt it around the work. She is already doing the job. Not having the title is what costs her a voice in the room, and that is what stops her doing the job well. Same request, and now it isn't about her at all.

M
MenghanSenior engineer
Diagnosed: Delivery The pain

Penglu was told to speak up more in meetings, and a warning came with it: stay quiet, and people stop inviting you. Penglu had been forcing out at least one question a day and it still wasn't working, because by the time the thought was ready the room had already moved on.

What we found

Penglu was trying to be faster. That was never going to happen. Thinking in a second language really is slower, and Jonathan wasn't going to promise better English overnight. Nobody honest can.

What changed

So we moved the contribution to a time when the clock isn't running. Penglu goes through the meeting afterwards, then goes back to the people who matter with an understanding written down, instead of a question asked live.

P
PengluSoftware engineer
Diagnosed: Attunement The pain

Ten years on one team, and for months the analytical work had gone to everyone else with nobody willing to say why. Keyin kept asking coworkers for a way in, over and over, and it went nowhere every time.

What we found

Wrong audience. Work gets handed down, not sideways. And Keyin wasn't being left out for being weak at the job, but for the opposite reason: Keyin was so good at the operational work that the team could not afford to move anyone else into it.

What changed

Keyin started sending the manager a short weekly update, asking for nothing, just giving visibility. To an anxious manager a surprise destroys trust, and being kept in the loop quietly rebuilds it.

K
KeyinResearch analyst
Enroll

Sound as capable as you actually are.

The gap between how good you are and how good you sound is costing you.

What's included

  • Your communication diagnosed from evidence, real examples of your work plus live scenarios and improvisation
  • Your strengths and blind spots across Attunement, Substance, Structure, Language, and Delivery
  • One clear communication outcome to work toward
  • A personalized improvement plan showing what to change, what to practice, and how to improve
  • Two live practice sessions using realistic scenarios, unexpected prompts, and pushback
  • A self-practice routine designed around your specific gaps
The full Program
One payment of
$2,088
Your first session within 48 hours You leave knowing exactly what "great communicator" means and exactly how to become it
Guaranteed. You will walk out speaking like the leader you already are. If you don't hear the difference in yourself, we keep going at no cost.
Ready to turn around your communications?

↓

Start the Program

Meet Your Coach

 Jonathan Li

Career Coach & Former Leader @ Shopify, Uber

"Storytelling was my edge. At 10, I won a nationally-televised English language competition and was interviewed by CBC as the youngest contestant. In high school, I went on to win national presentation championships twice.

In the workplace, telling stories for disruptors like Uber and Shopify, I learned that talent alone isn’t enough. Visibility is built through communication. I grew into leadership by telling the right stories: for my company, for my team, and for myself.

Since 2017, I’ve coached Chinese professionals navigating Western workplaces, reaching over 200,000 followers along the way. My philosophy is simple: if you don’t know how to tell your story, you won’t be seen; no matter how capable you are."

QUESTIONS

FAQ

 

Make your communication match the level of your thinking.

Start the Program