Be Seen in the Western Workplace

Helping Chinese professionals get hired, get promoted, and get ahead.

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I Learned How to Be Seen.
Now I Help Others Do the Same.

Hi, I’m Jonathan 李俊成

Do you ever feel invisible as a Chinese immigrant in a Western workplace? I know that feeling. Born and raised in Canada, I kept my head down, hoping hard work would speak for itself. It didn’t.

What changed? I realized that I needed to own and tell my career stories. That shift helped me rise to leadership roles at Uber and Shopify.

Since 2017, I’ve helped hundreds of Chinese professionals do the same. Today, over 100,000 Chinese professionals follow my career strategies online.

But this isn’t about me. It’s about you, and what happens when you finally get seen.

How We Can Work Together

Choose the coaching path that fits where you are in your career journey.

From Hopeless To Hired

(Job Search Coaching)

You’ve been applying, rejected, ghosted. We’ll fix what’s not working, rewrite your story, and finally land offers at the companies you want.

Explore Job Search Coaching

From Hired To High-Performer

(Career Performance Coaching)

You got the job, but you’re not growing. Together we’ll build momentum, navigate workplace culture, and accelerate your path to promotions.

Explore Career Performance Coaching

Success Stories

From Rejections to Offers at Amazon, Meta, and Beyond.

Real Reviews, Real Success Stories

Since 2023, some of my Xiaohongshu candidates have been sharing their success stories working with me, on my profile. Click the button below to explore and get inspired!

Get Hired. Get Promoted. Get Ahead.

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